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Product Content Health and Vendor Scorecarding

Improve product content across your retail site and grow sales with VendorSCOR

Content Health is Vital to eCommerce Success

Consumers make split-second purchasing decisions based on available data and content.

Incomplete or inaccurate product content means:

Lost conversions: They continue their purchase decision elsewhere

Higher returns/lower CSAT: They make a purchase that doesn’t meet expectations

Lower cart value: They buy a lower-price alternative that has better content

VendorSCOR Empowers You to Gather the Content You Need from Vendors

Audit

Evaluate content quality across your site with an automated audit that identifies problems and opportunities.

Engage

Send vendors custom scorecards and prescriptive directions to improve their product information and data based on your unique requirements.

Improve

Publish higher quality product content that enhances the customer experience and grows sales.

Syndigo Content Monitoring automatically identifies and evaluates all user-facing content across your site:

  • Product data
  • Descriptions, features
  • Images and multimedia
  • Documents
  • Hyperlinks
  • Enhanced Content
  • Content within third party modules like Ratings and Reviews
Shea Dunn
“Our purpose is to help families discover the joy of everyday life. We want every part of our guests’ experience to help create that feeling, from in store to online. This is why Target expects our vendors and partners to maintain a Content Health Score of 80 or above. Good content health supports the Target Purpose.”
Shea Dunn
Sr. Content Process Analyst, Target