Leverage Syndigo’s global two-sided network that connects brands, retailers and distributors – without trade-offs or compromises. With Syndigo, our goal is to help our clients drive sales across every channel, on every shelf – whether online eCommerce, in-store, or hybrid shopping options.
The CPG industry today faces demanding digital consumers, new competitors, and a shifting balance of power in the CPG product ecosystem—with the shopper in ultimate control. Both brands and retailers struggle with the immense growth in data volume, variety, and velocity across fragmented and unconnected systems. To stay competitive, companies in the CPG space need to move quickly to master, manage, and syndicate their data.
We work with brands and suppliers to get the right content to the right recipient for more accurate listings and customer engagement. Syndigo clients can rapidly assess and modify content to optimize performance using our unique integration of analytics throughout the entire product lifecycle – where analytics informs rapid improvements in content integrity and content engagement through a perpetual feedback loop.
Our retailer and distributor clients also benefit from better content ingestion and validation with workflows and vendor scoring to simplify vendor onboarding and ensure transparency into content requirements, whether for new items, seasonal placements or changing informational needs.
By enabling Core and Enhanced Content capabilities, syndicated to the largest network, with analytics to rapidly assess and modify content to optimize performance.
By ensuring content is aligned to site, retailer or industry requirements, all managed by Syndigo, reducing administrative time and increasing add-to-cart rates online.
While eCommerce grows, in-store sales still dominate. Syndigo delivers planogram and floor planning content to all major providers, as well as shelf and cooler strip branding, POP images and other imagery for in-store promotion.
Food and Beverage
Home Care Products
Avoid the potential for pitfalls like added fees, a damaged reputation, and PR nightmares, without a proper quality management program. A master data management (MDM) solution for the CPG market will enable consistent and reliable raw food traceability to ensure food safety and timely delivery – especially for items with a limited shelf-life.
Learn about your customers, what they want, need, and lack by involving all business partners in the process of successfully bringing to market new household products. With a product information management (PIM) platform shared company-wide, decisions regarding new products can now take into account additional insight, thereby offering the right products at the right time to the right customers.
Connect distant yet dependent departments (such as purchasing and shipping) for inbound freight management allowing for transparency among functions throughout the organization for maximum production. Data and product information management automates data flow, effortlessly linking together appropriate departments. Configure and connect your product information to supply chain standards including GDSN for efficient management with your retailer partners.
Syndigo is the global leader for validated core and enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners, including over 12,000+ manufacturer and suppliers.
Years in CPG
Active Product Listed